frankly when I think about it - I don't like what roskilde festival has become... a branded orange feeling ?
2 years, 4 months ago.
6 comments so far
I mean is it still a rockfestival ? I spotted some really interesting new stuff at the festival which to me resembled a lot more of a marketing push than a rockfestival...
I have been to various festivals in UK that had the name of "Carling" before them ( a beer company) ... ( carling leeds and carling reading festival)... - maybe it's just a matter of time before roskilde is going to be called "tuborg roskilde festival ?" - they even had their label on the huge loudspeakers at orange stage...
the newly established "orange feeling" clothing label ( est. 1971) really pushed my buttons...
my point is - that I don't see roskilde festival as genuine anymore =( - it has become a machine like loads of other music festival before it..
I don't want to consume roskilde festival's orange feeling - I want to experience it... and I didn't really this year...
I'm sure the trend started some time ago, I'd say it was even visible 25 years ago, and it should spark a counter-movement.
Personally I feel that big festivals like Roskilde, are dinosaurs, and that "narrower" festivals like "Public Service", "Copenhagen Distortion" and "Gutter Island" are much more interesting.
These festivals seems to be better sized and less "endorsed".
I loved this years festival.. Had a great camp, tons of great music and a few beers..! The big sponsorships doesn't bother me all that much, but obviously it would be great to put together such a huge event without the interference of sponsors..
I did not notice the sponsorship that much, I enjoyed the festival, life and more importantly, the music. And yes I met a very very nice and sweet female, that might be why I did not notice it so much
There is nothing new in the branding of various sponsors at Roskilde, it's just increasing a bit each year, and personally I think that's fine. The Orange Stage loudspeakers must have had the Carlsberg/Tuborg brand on them for at least the last 10 years, so that can't really upset me.
Besides, in the end, and we may tend to forgot that, any surplus from the festival goes to charity, and the sponsors play an important part in making that possible.
@fabricius - true that it goes to charity, which is very good - but it's on behalf of the audience and how heavily the sponsors are pushing the messages =)
6 comments so far
I mean is it still a rockfestival ? I spotted some really interesting new stuff at the festival which to me resembled a lot more of a marketing push than a rockfestival...
I have been to various festivals in UK that had the name of "Carling" before them ( a beer company) ... ( carling leeds and carling reading festival)... - maybe it's just a matter of time before roskilde is going to be called "tuborg roskilde festival ?" - they even had their label on the huge loudspeakers at orange stage...
the newly established "orange feeling" clothing label ( est. 1971) really pushed my buttons...
my point is - that I don't see roskilde festival as genuine anymore =( - it has become a machine like loads of other music festival before it..
I don't want to consume roskilde festival's orange feeling - I want to experience it... and I didn't really this year...
more ramblings later...
2 years, 4 months ago by redsoda
Haven't been to Roskilde since hmm...1982!
I'm sure the trend started some time ago, I'd say it was even visible 25 years ago, and it should spark a counter-movement.
Personally I feel that big festivals like Roskilde, are dinosaurs, and that "narrower" festivals like "Public Service", "Copenhagen Distortion" and "Gutter Island" are much more interesting.
These festivals seems to be better sized and less "endorsed".
Otoh, I might just be getting old ;-)
2 years, 4 months ago by kimbach
I loved this years festival.. Had a great camp, tons of great music and a few beers..! The big sponsorships doesn't bother me all that much, but obviously it would be great to put together such a huge event without the interference of sponsors..
2 years, 4 months ago by Wendelboe
I did not notice the sponsorship that much, I enjoyed the festival, life and more importantly, the music. And yes I met a very very nice and sweet female, that might be why I did not notice it so much
2 years, 4 months ago by Sebastianlund
There is nothing new in the branding of various sponsors at Roskilde, it's just increasing a bit each year, and personally I think that's fine. The Orange Stage loudspeakers must have had the Carlsberg/Tuborg brand on them for at least the last 10 years, so that can't really upset me.
Besides, in the end, and we may tend to forgot that, any surplus from the festival goes to charity, and the sponsors play an important part in making that possible.
2 years, 4 months ago by fabricius
I know I am a fanatic when it comes to push marketing - so that's probably why my ramblings are a bit wild...
the loudspeakers has always had the T in the middle - but this year it was the actual logo of tuborg there...
isn't there a collision between roskilde festival/branding the festival feeling/sponsors?
to me, it's limiting the "festival feeling" that they are trying to brand the festival feeling =)
@sebastian - wonderful you met a female =)
@fabricius - true that it goes to charity, which is very good - but it's on behalf of the audience and how heavily the sponsors are pushing the messages =)
2 years, 4 months ago by redsoda