@viilee, good point: what are they talking about? What's the one year history of OVI?
Or are they referring to Apple's iTune? How is this history written?
@visualradio never under estimate the value of telling a story in marketing a product, be it a service or a gadget. But I have to admit you have to make it sound interesting, to get attention.
@viilee I think telling the history of something is only useful if it illuminates a concept with great relevance to the present/future. I have suffered through enough PP presentations that begin with "Our company was founded in 1979, in Boondocks, Finland. At that time, the company made breadsticks..."
...or at least, in most cases, the history bit of your presentation should be limited to no more than 5-10% of it, if that. The climax shouldn't be "and then we made this product. The end."
11 comments so far
LOL!
1 year, 1 month ago by vascellari
:D
1 year, 1 month ago by samin
you can't talk about the future without understanding the past.
1 year, 1 month ago by constantine
But telling a bunch of Finns about the history of SMS... This is not the place.
1 year, 1 month ago by spushnik
@viilee, good point: what are they talking about? What's the one year history of OVI? Or are they referring to Apple's iTune? How is this history written?
1 year, 1 month ago by visualradio
SMS leading to OVI? Comment to @vascellari: Every road leading to Rome! That's also true. Mythical marketing to make OVI more important?
1 year, 1 month ago by visualradio
@visualradio never under estimate the value of telling a story in marketing a product, be it a service or a gadget. But I have to admit you have to make it sound interesting, to get attention.
1 year, 1 month ago by lindstorm
@viilee I think telling the history of something is only useful if it illuminates a concept with great relevance to the present/future. I have suffered through enough PP presentations that begin with "Our company was founded in 1979, in Boondocks, Finland. At that time, the company made breadsticks..."
1 year, 1 month ago by spongefile
@lindstrom, I agree about storytelling
A I D A
Is more than opera.
1 year, 1 month ago by visualradio
@spongefile, Once upon the time there was a garage...somewhere, somehow we managed to get out of the woods with our message ;)
1 year, 1 month ago by visualradio
...or at least, in most cases, the history bit of your presentation should be limited to no more than 5-10% of it, if that. The climax shouldn't be "and then we made this product. The end."
1 year, 1 month ago by spongefile